Photo by Agence Olloweb on Unsplash

Where are the Clients for Your Business?

Launching a microgreens business is an exciting venture, but reaching the right clients is key to success. Whether you’re selling to retailers, restaurants, households, or even through distributors, the right strategy will help you effectively position your product in the market. Here’s a step-by-step guide to finding clients for your microgreens business.

1. Retail & Markets: Positioning Your Product on Shelves

• Standing Out with Packaging
  Retail markets are competitive, and making your product stand out is crucial. Invest in professional packaging that is both eye-catching and informative. Clear labels with important details like nutritional information, origin, and expiration date are essential. Good packaging will not only attract customers but also communicate the quality of your microgreens.
• Target the Right Retailers
  Focus on stores known for their fresh produce sections, as these will be your best bet for selling microgreens. Retail chains, and Family stores are ideal because they are often independently owned, allowing you to meet directly with the store owner and avoid corporate red tape. In larger corporate stores the process can be more complex and may require navigating their head office for approvals.
• Sampling Stations for Awareness
  If possible, set…